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Overview

This short course will equip you with the skills to turn your ideas, crafts, projects and much more into a viable, revenue generating business. You will learn the basics of marketing, identifying who your customer is all the way through to the creation of a bespoke marketing plan that you can take away and apply to your enterprise.

You will look at sales strategies, costing methodologies and identify personal examples of advertising and events that you can attend and implement.

What Will I Study?

  • The Marketing Mix
  • An introduction to social media marketing
  • How to win new customers and continue to make more profit from existing ones
  • How to create your own personalised marketing plan, be creative and invest in personalised marketing strategies

Entry Requirements

No previous experience required for this course.

Materials

Just a pen and paper for note-taking.

Progression

Students may wish to enrol on other leisure courses, such as Advert and Publication Design for New and Small Businesses.