Tweens and Advertising - Proof Reading

Below is a short text with misprints. Misprints occur relatively frequently in newspapers and magazines. You should read the text carefully as you will be asked to find the misprints and correct them.

Tweens and Advertising

'Tweens' - children ages 9 to 14 - have become a lucrative market in the last few years. As marketing agencies grow more aggresive in creating advertisments that appeel to tweens, you can fite back by encouraging your children to think for themselves.

In a bid to woo your child, advertisers create commersials designed to evoke emosional responses rather than critikal thinking. Advertisements are meant to sell not just products, but feelings. Advertisers aim to make your child want to feel sofisticated and popular. Their stratejy is to make them feer being left out, creating the illushun that buying their product will make him feel good about themselfs.

You have the oppertunity to shape how your child decodes the messages he recieves from the marketplace. You can help him become a shrewd analyzer of ads and a confedant beleiver in himself by following the points below:

  • Get your child in the habit of questioning advertisement
  • Urge your child to question whats missing from an advertisement
  • Have your child think about the economic insentives behind ads
  • Talk to your child about which purchases your family makes—and why
  • Foster skeptisism of advertising, espeshally new forms on the Web